About Me

My Story

I am a Teen Coach, Motivational Speaker, Accredited Master Coach (ACM) and Creator of the PALS™ Programme — a positive wellbeing programme supporting young people, parents and educators.

But long before coaching became my profession, personal growth became my lifeline.


There was a time in my life when I had very little confidence, very little self-belief and no real sense of who I was. As a young mam of two I found myself facing the breakdown of my marriage while trying to hold everything together for my children.


After several difficult years, I made the life-changing decision to separate, relocate and rebuild life as a single parent. It was one of the hardest periods of my life, but it also became the beginning of my personal transformation.



Through personal development, resilience and support, I slowly rebuilt not just my circumstances — but myself.

That journey sparked something in me.

Continued...

I began to realise how powerful emotional support, confidence and positive mindset can be when people are struggling. Over the last 21 years I have continued investing in my own growth while building a career helping others do the same.


After becoming an Accredited Master Coach (ACM) with the IAPC&M, I worked with adults from many different backgrounds. Yet I kept noticing the same patterns repeatedly showing up:

  • Low confidence
  • Poor self-esteem
  • Negative thinking
  • Fear-based decisions
  • Difficulty coping emotionally

And I found myself asking:


What if we could help people build emotional resilience before adulthood becomes overwhelming?

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    That question led me to create the PALS™ Programme in 2013, later trademarked in 2016.


    I wanted to create something practical, positive and engaging — helping young people develop confidence, resilience, kindness, communication skills and emotional wellbeing in a way that feels safe and relatable.


    This work became even more personal through my own experiences as a mother.


    Following the breakdown of my marriage, both of my children experienced anxiety and emotional struggles — but in very different ways.


    My son’s challenges were often more visible, showing up through frustration, anger, behavioural struggles and feeling misunderstood. Looking back, he also missed an ADHD diagnosis which would have helped explain many of the difficulties he faced at the time.


    My daughter processed things differently. She was highly communicative and open emotionally, yet quietly carried worries of her own. Like many children, she often tried to protect others from how she was feeling and became “older than her years.”


    Those experiences taught me something incredibly important:


    No two young people experience emotional challenges in the same way.


    As a parent navigating those years, I gained not just professional understanding but real-life empathy.


    I understand the parent lying awake worrying.


    I understand the teenager who cannot find the words.


    I understand the child whose behaviour is masking something deeper.


    And I understand the quiet young person who appears “fine” while carrying far more than anyone realises.


    Thankfully, today our story is one of growth, communication and hope.


    My son, now 25, is thriving and proudly embraces the ethos of PALS™ despite resisting it as a teenager. My daughter, now 27, has gone on to become a school teacher, which feels beautifully full circle.


    And soon, I’ll be stepping into another role I’m incredibly excited about — becoming a grandmother.


    As life enters this new chapter, I feel even more passionate about helping the next generation build confidence, resilience, emotional wellbeing and self-belief.


    Today, I work with schools, parents, educators and young people across Ireland through workshops, coaching programmes and motivational talks. My approach is warm, energetic, authentic and non-judgemental — creating spaces where young people feel heard, safe and empowered.


    PALS™ is proudly old-school too. We put pen to paper, have real conversations and every student receives a gratitude journal to continue their journey beyond the workshop.


    Whether I’m speaking on stage, coaching one-to-one or connecting with a classroom of teenagers, my goal is always the same:


    To help young people realise they are stronger, more capable and more valuable than they may believe.


    Because when young people feel understood, everything changes.


    Alongside my coaching and school work, I also host the TLC with Bee podcast on Spotify — a space for honest conversations around the Leaving Cert, emotional wellbeing, confidence, teenage pressures, parenting and the real-life challenges young people face today. The podcast was created to support not just students but parents too, reminding families that they are not alone in what they’re experiencing.


    Today, I work with schools, parents, educators and young people across Ireland through workshops, coaching programmes, motivational talks and podcast conversations.

Workshop Facilitator for Schools & Families


I work with schools, parents, educators, and young people across Ireland through workshops, coaching programmes, motivational talks, and podcast conversations.

PODCAST

Workshop Facilitator for Schools & Families


I work with schools, parents, educators and young people across Ireland through workshops, coaching programmes, motivational talks and podcast conversations.

PODCAST

What Will Be With Bee 🐝

TESTIMONIALS

I first worked with Bee many years ago when I finished college and was

really struggling to figure out what to do with my career. Within a couple

of sessions, Bee had completely shifted my mind set and approach - and I

ended up getting an unusual but life-changing graduate programme which I

credit Bee for preparing me for.

Three years ago, I was going through another period of self-doubt and

uncertainty. Again, Bee provided the space, structure, and guidance needed

to find the clarity and direction I was searching for.

Bee's advice is wide ranging and not limited to standard topics of career,

her approach has led me to seeing myself and the world in a new, better

light. Our regular sessions have become an essential restabilising force,

and I could not recommend Bee more highly.

Adam.

Bee Flanagan has been my Life Coach since 2019 and for this I am truly

grateful. Bee has coached me through loss, grief, the closing of one

business and the creation of another whosecompany name was established in

one of Bee's coaching sessions.

Bee's coaching, insight, passion, expertise, and professionalism have

played a vital role in helping me become the confident and empowered person

I am today.


"Thank you Bee."

Grainne Walker

Student Testimonials - secondary school

"Thank you Bee. I really enjoyed the programme and feel I have become more confident and less self-conscious because of the programme. My life is looking up again.” – TY- Transition Year -  Student

"I thought it was really good and an important part of life that is never really discussed in school so it was great that we got the chance.” – TY Student

"I found it very interesting and looked forward to class every Monday.” – TY Student

"It was a great help. Teenagers these days can be very negative and are in desperate need of a push in the right direction, to be told how to be happy and that you can achieve your dreams. Try your programme on 5th and 6th year students too. Thank you I had a good time.” – TY Student

"Thank you very much for the course. I really loved it and it really helped me to think positively as I have anxiety and mental health issues lately. I really found the class to be my favourite each week and it’s been one of the first things in a while to make me feel happy. Thank you so much!” – TY Student, 

Student testimonials - Primary School, 5th and 6th class students

To Bee thank you for coming to our school and showing us the PALS™️ Programme and being so kind happy and fun. See you next year from Rang 5B.

Thanks for everything, Bee. The best bee out there.

Thanks for the PALS™️ Programme Bee. I really enjoyed it.

Love the buzz you are the best little Bee

For the kindest Bee that ever came into our class

Thanks for the journals Bee loved the kindness code and the positive vibes loved the buzz and loved the nails every week

Love the cookies, PALS™️ pyramid and shaking it all out

PALS™️ has helped my confidence. It gave me life skills I can use. I enjoyed meeting Bee and I loved the cookies.

I enjoy getting to learn the positive way to get through life and to set your alarm 15 minutes before you get up I love the cookies and the PALS™️ pyramid thank you Bee

Other Testimonials

I can’t thank Bee enough for what she has done for me.

I would recommend Bee in a heartbeat, she is amazing!!!

Everyone should have a coach.... I have The Best Business and Life Coach ever!!!

My daughter has been doing coaching sessions with Bee for a year now. The positive change in her attitude and mindset has been amazing to watch! They have developed a wonderful trusting relationship, Bee has helped her navigate through the challenges of teenage life including social and emotional difficulties. I would highly recommend Bee to any parent of a preteen/ teenager as she has been a huge positive influence in my daughters life - Sarah - Mam to Jenny age 15

 

I have worked with Bee for a few years now, and she has helped me to become a more confident and stronger version of myself. I would highly recommend her to anyone needing advice or support in any aspect of their life.

Bee thank you so much for all you have done for me over the past few years - Molly - age 17

Bee's staff wellbeing session was hugely beneficial, not only to our staff in their professional lives but also in their personal lives. The information that Bee shared with us started some great conversations in the staff room, which in turn led to a positive development in our whole-school culture and the introduction of new and exciting initiatives. We look forward to inviting Bee back to our school again to work with our staff, children and parents. Go raibh míle maith agat, Bee - Ava , Teacher 

I am 15 years old and have been taking part in online sessions with Bee for a year now.I have struggled with my mindset and anxiety for a while but since working and building a relationship with Bee I have become a new person would 100% recommend ! Jenny - age 15